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Quote #10

13 January 2009 406 views Comments « »

Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, “Does it do [x]?”, “Do you plan to add [y]?”. Finally Jobs said, “Wait wait — put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don’t want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”

- Derek Sivers

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  • Definitely. It's important to identify a core purpose for a product and filter feature requests or ideas through that.
  • That is one of my favorite quotes with regard to product design. It takes discipline to say no to the infinite list of features that a product could have.
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